FAD
FAD, the Foundation for Drug Addiction Assistance, wanted to launch a campaign to prevent underage drinking. We believed there was only one way to do it: to stop saying "they shouldn't drink alcohol", and start making them not drink alcohol. In this country, there is a very well-known place that is between "saying" and "doing": El Trecho. So we invite people to go there to do things to stop consumption. Because we can all do something, a gesture, however small it may seem.
